About

We grew up on the water of Northeast Florida, spending every free minute we had in the beautiful Jacksonville FL flats, creeks, marshes, and backwaters. Our passion for inshore fishing drove us to create a brand specific to avid inshore anglers like ourselves. 

Our apparel is built around the lifestyle that comes with living on the water. Long days in the sun, salt in the air, and time well spent outdoors. Northeast Florida’s estuaries and tidal marshes are a part of who we are, and we wanted to create gear that feels the same—practical, comfortable, and connected to the place we call home.